..and consequently - no potential clients. Why is that??

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People hold a variety of misconceptions about marketing. Most common is its confusion with selling and advertising. Selling and advertising are actually types of promotion which is only a component of marketing. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (your “market”), such as what they like, where they buy and how much they spend. Its role is to match the right product or service with the right market or audience. Marketing, as you will see, is an art and a science. According to the American Marketing Association, marketing is “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Simply stated it is creating and promoting a product (ideas, goods or services) that
satisfies a customer’s need or desire and is available at a desirable price and place. Modern marketing is a way of doing business, heavily based on the “marketing concept” which holds that businesses and organizations should:

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• Advertising your Baja Business does matter….
• The Difference between Advertising and Promotion
• Creative Advertising Approaches
• Advertising is important to small firms
• Banner Ads generate a big part of the revenue
• Web Site Banner Advertising

• It is important that smaller firms utilise online advertising techniques to ensure they are competing with larger firms.
• Advertising is important to companies. It is used to exploit all aspects of their product in a positive way.
• Advertising, a form of commercial mass communication designed to promote the sale of a product or service.
• Does Meta Consultants create internet marketing solution for online advertisers?
• Keeping Baja Business advertising standards high

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